Article Summary: A renewed focus on the needs and the experiences of patients is welcome, and has been shown to make drug development and launch more effective. But how is “patient centricity” to be effected? We analyze particularly how patient data, in the form of hospital electronic health records, offer a data-driven entry point into patient centricity, making trial participation more easy, democratizing patient engagement, and accelerating trial recruitment and enhancing retention.

Personal Data Protection Statement

The information you provide allows us to provide you with information and updates on Clinerion’s products and services (the purpose). By submitting your details in this form, you give explicit consent that your personal details may be used for this and only this purpose by Clinerion.

Clinerion, as the data controller and processor, will maintain the data for as long as the data is required for the purposes mentioned above, or until you withdraw consent as stated below. Personal data are not kept longer than necessary and are processed in a manner that ensures appropriate security and confidentiality, including for preventing unauthorized access to or use of personal data and the equipment used for the processing.

We will not sell or give away any personal information that you provide and only use it for the purposes stated above. You may request to view, correct, or delete your data in Clinerion’s database or withdraw consent by contacting info@clinerion.com. Please note that withdrawal of consent shall not affect the lawfulness of Clinerion’s use of your personal data for the purposes mentioned above before withdrawal of consent.

The legal address of Clinerion: Clinerion Ltd, Elisabethenanlage 11, 4051 Basel, Switzerland. e-Mail address info@clinerion.com.